Press and hold the card, then tap Save to Photos.
Swipe through a boutique owner's week and find your type.
Then see what changes for your boutique:
Swipe right for "that's me", left for "not me". Or tap.
Add your store and we'll take a quick look, the way a shopper would. We only read what's public on your site.
Walking your runway…
Based on your answers and Lori's real times at Taylor G: about 5 minutes a listing by hand, and 3 hours for 30 sale posts (15 minutes with the tools).
You're not doing anything wrong. Great buying just isn't enough anymore. The whole boutique sits on your shoulders because nobody hands owners the systems that carry the rest. Here's your path.
And the boutique stops resting entirely on your shoulders.
Still in most sizes and not marked down: worth reposting at full price.
Lori's tip: repost what's still in stock before you reach for a markdown. It's how she keeps selling at full price.
From your public product list today. Numbers are a floor, not a guess: one of each size still showing.
"I have my life back."
Lori, on what this did for her boutique. She got back about 15 hours a week. That's a part-time employee's worth of work.
The posts, the listings, the orders after a live sale. It's the work nobody sees, and it eats the hours you meant to spend growing the boutique, or with your family.
Every piece hanging there is money you've already spent. And most months start back at zero, no matter how good last month was.
October 2026. "Fit" means the right size, a kind of piece she buys, and she shopped in the last three years. It shows who could be reached, not a promise of sales.
You post a piece you love and almost nobody sees it, and you can't tell if it was the piece, the price or the platform.
Lori used to try to remember who wore each size and tag the women she thought of. Now every customer gets a text when a new piece lands in her size. Nobody gets missed.
Facebook groups, videos, courses. You've looked, and you're still not sure what works for a boutique like yours. Lori has been on every side of this business, and her answers are built in, step by step, in the order to do them.
Short videos you can watch tonight. It's a product, not coaching: no calls, no groups, no homework.
Lori and Rhett, about 6 minutes
(video to film)
We'll text you the link to your plan, so it's waiting when the market's over.
Lori opened her first boutique at 23. She went on to manufacture apparel for some of the largest retailers in the country, including Dillard's and Nordstrom, and for about 3,000 boutiques, while running her own boutique on Southlake Town Square in Texas. Then she stepped away to raise her family.
Years later she opened Taylor G. She knew clothes and boutiques better than almost anyone, but like most owners she was doing it all by hand, mostly alone. Her son Rhett watched the days run long after the shop closed, and started building. Every tool was made for his mother's boutique and tried on her floor first.
Boutique Runway is both halves, for your boutique: Lori's answers and Rhett's tools.
$1,500 to join + $100 a month
Your whole first year comes to $2,700, about what three months of a part-time employee costs.
What you need: a Shopify store. Klaviyo is optional: the texts run through it.
Apply for founding accessNo. You install it in your Shopify store like any app, add your voice once, and approve what it suggests.
No. Big changes show a before-and-after first, and everything can be undone.
No. It's a product: Lori's recorded answers plus the tools. That's how we keep it affordable.
Only your public product list, the same thing any shopper can see. We didn't log in to anything.
Right now it's built for Shopify only.
It's yours. We never sell it.
Press and hold the card, then tap Save to Photos.