Pop Rocker Avril Lavigne launches her own fashion Line “Abbey Dawn”
Pop Rocker Avril Lavigne, who is known for her unique fashion sense, launches her own fashion line named “Abbey Dawn”. The collection was co-launched by the Kohl’s, which will be exclusive U.S. retailer for the brand. As per the statement released by Kohl’s on behalf of Avril lavigne, the collection has been divided in two parts, first part comprises of colours and mix-and-match iconic prints which is the combination of feminine sophistication and rock and roll style. The other part comprises of traditional tartan plaids, checks and stripes.” “I’m thrilled to announce my clothing line, Abbey Dawn”. Abbey Dawn will aspire to be a unique and accessible reflection of my ever-changing style.” said Lavign in the statement released by the Kohl.
The line will not be much expensive, as it will range between US $24 to $48. The clothes will be available in all the Kohl’s stores from July onwards. Kohl has announced that the collection will be updated in every 60 days. The 23 year old pop singer, who released her first album “Let Go” at the age of 16, is following on the footsteps of other pop singers Beyonce, Jennifer Lopez and Gwen Stefani who have their own fashion line. Amy Winehouse, the singer with beehive hair style, has also announced her fashion line recently. Avril’s album “The Best Damn Thing”, which was released in April 2007, is a success. More than five million copies of the album have been sold in the US and above 14 million copies have been sold across the world.